Located in Fitzrovia, on the corner of Goodge Street and Charlotte Place, this buzzing, modern bakery and licensed café occupies the ground floor of an existing modern building.
The design-conscious owners of this French-Asian fusion bakery wanted to shake up London’s lunchtime offering, fusing French baking methods with Vietnamese flavours and fillings, bringing together the best of East meets West. With green tea croissants, matcha brownies and banh mi baguettes on the menu, the interior environment had to reflect the forward-thinking food offering and provide a cool and comfortable space for its customers to enjoy this new concept in casual cuisine.
The Zulufish team undertook the architectural design and build of the customer-facing areas, which include a serving counter and a casual dining area. Taking their influence from French elegance, Asian-style serenity and the edgy, urban location, chalk black herringbone floor tiles form the foundation of the design scheme, with white metro tiles covering the walls behind the counter in the food preparation area.
These elements are combined with a soothing pale green wall (dotted with framed black and white photographs of Vietnam added by the owners), which in turn is juxtaposed with a cool, concrete counter, tall industrial-style black steel and concrete tables and rows of chic factory pendants.
A striking timber feature panel consisting precision-cut, slender wooden strips frames the storefront window, bringing an Asian flavour to the surroundings.
High black steel and tan leather bar stools line the steel and concrete tables; with the rich hue of the leather softening and warming the space.
Another row of high bar stools lines a communal concrete bar counter in the window, providing the perfect spot for customers to people-watch over a Banh mi baguette and a bottle of beer.