The Foundational Journey of Zulufish with Felix and Caroline Milns

Inspiration — 21.03.24

Caroline and Felix Milns, the visionaries behind Zulufish, started their journey in a modest one-bedroom apartment in Streatham and spotted an untapped market opportunity. Bridging Caroline’s design savvy with Felix’s architectural knowledge, they launched Zulufish in 2005, growing it into a multi-award-winning interior design consultancy, architectural practice and design & build specialist.


Their 25 years in design and construction are marked by an unwavering commitment to creating exceptional living spaces. Caroline’s design journey, influenced by global travels and a keen eye for textiles, pairs with Felix’s hands-on approach, honed through a journalism career that transitioned into design and build.

Together, they’ve propelled Zulufish to the forefront of the industry, ensuring that each project is as unique as their clients’ lives.

For an in-depth look at their professional path and expert design insights, dive into the full Dowsing and Reynolds interview here.